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Kay Allison

Kay creates successful consumer insight-inspired innovation. Her work with Fortune 500 clients produced $2 billion in new revenue (2014) for those organizations. And the innovation projects her clients have undertaken with her have succeeded at a rate 8X that of the national average.
Some examples:
• Created Hillshire Brands’ approach to insights and innovation, providing the foundation for their innovation success, resulting in above-market acquisition price by Tyson.
• Developed insights and positioning for Quaker/Mueller yogurt (Year I revenue $100MM+)
• Kraft Foods’ launched Mio Beverages ($150MM in Year I revenue), Ritz Chips ($100MM in Year I revenue), Philly Cooking Creme, and created Crackerfuls, developed idea for Kraft Foods’ Food and Family magazine.
• Repositioned Kraft Salad Dressings, Lacta Chocolate (Brazil), Miracle Whip, Crystal Light
• Created Skillet Meals and Slow Cooker meals for Tyson
• Transformed United Airlines’ on-board meals from an expense to a source of revenue (with better quality and fewer consumer complaints).
Additionally, Kay transformed the focus group experience with her award-winning focus group facility The Energy Annex (www.energyannex.com).
She authored a book Secrets from the Innovation Room (published by McGraw-Hill in 2004), created and taught a Marketing Innovation course for Northwestern University (IMC graduate level program), and guest lectured in the entrepreneurial/innovation program at the Kellogg School of Management.