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Heather Kennedy

A consumer marketing specialist, Heather has 15 years of experience in marketing, product development and communications. As a Brand Manager at Kraft Foods, she worked on strategy development, advertising, financial management and new product development for iconic brands such as DiGiorno Pizza and Kraft Salad Dressing. Heather developed a passion for companies that strive to make more than money and was lucky enough to land a job at Whole Foods Market as the National Marketing Director. While at Whole Foods, she established the team that acted as the “internal creative agency” for all National Marketing programs, developed the annual marketing strategy and oversaw the execution of campaigns, including the integration of in-store and digital programs, fostering key partnerships and sponsorships, and management of the gift card program. Heather is currently the Lead Strategist at the Fresh Ideas Group in Boulder and teaches Marketing at the Daniels School of Business at the University of Denver.