avatar for Beth Krodel

Beth Krodel

Insight Designs Web Solutions
Founding Partner
Boulder, CO
Insight Designs is an interactive agency that's been creating world-class websites, apps and more since 1999 in downtown Boulder. Like many company founders, Beth wears lots of hats, overseeing business development, project management, operations, HR, marketing and finance. Beth also provides strategic consulting to hundreds of companies and non-profits, helping them find the most effective ways to engage and communicate with their audiences. She prides herself on creating sites, applications and interfaces that are sophisticated and elegant, yet intuitive and easy-to-use. She’s a problem solver and an idea person. Her clients have included global brands (Pepsi, Crocs and Spyder), national non-profits (the Outdoor Industry Association, NCWIT and Sigma Xi), esteemed academic institutions (Duke University, University of Colorado and Johns Hopkins University), and high-tech firms (Level 3, Send Grid and Spectralink). Before becoming a web entrepreneur, Beth was an award-winning journalist for the Detroit Free Press and USA Today. A Duke University graduate, she’s been named to the BCBR Forty Under 40. Her firm has been on the Mercury 100 fastest growing companies list for 12 of the past 14 years and has been named Best Place to Work in Boulder County.