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Content Is King [clear filter]
Tuesday, May 12
 

9:00am

Your Buyers B.S. Detectors Are Too Good to Keep Doing What You're Doing
Today's buyers have better bullsh*t detectors than ever before—and marketers need to step up their content game or they risk setting it off. Join Jon Clifford of Kapost for a conversation on creating content that your target audience will actually care about. He'll explain what smart marketers do differently, and how the right type of content can obliterate the competition and create a library of value for your future customers.


Speakers

Tuesday May 12, 2015 9:00am - 10:30am
Kapost 1800 Broadway suite 180, Boulder CO 80302

3:30pm

Ello. Social Revolution.
Limited Capacity seats available

Join Ello founders Todd Berger and Lucian Föhr for a candid and provocative interview about the nexus of content, design and platform. Local container-home builder, activist, investor, and Ello fanboy, Mark Gelband, will dig into the tough questions: Why another social media platform? Why now? What's different? Who cares? If not ads and selling user data, how can Ello make money? You'll walk away entertained, enlightened and more than ready to delete your FB account and fuck the status quo.

Host
avatar for Mark Gelband

Mark Gelband

cmo, ello
Mark spent a decade behind bars (operating some of South Beach's hottest nightclubs and restaurants) and traveling the world. He lived and worked on a cattle ranch in Florissant, CO before moving to Boulder and earning his MFA in Writing & Poetics at Naropa. He built recently Boulder's... Read More →

Speakers
avatar for Todd Berger

Todd Berger

Co-founder, Ello
Berger & Föhr back story: | | Together, Todd Berger and Lucian Föhr are Berger & Föhr (http://bergerfohr.com), an internationally recognized graphic design team. They have worked side by side for the past 12 years. Their works have been exhibited both nationally and internationally. | | As design studio Berger & Föhr they practice contemporary visual communication with an emphasis on... Read More →
avatar for Lucian Föhr

Lucian Föhr

Co-founder, Ello
Berger & Föhr back story: | | Together, Todd Berger and Lucian Föhr are Berger & Föhr (http://bergerfohr.com), an internationally recognized graphic design team. They have worked side by side for the past 12 years. Their works have been exhibited both nationally and internationally. | | As design studio Berger & Föhr they practice contemporary visual communication with an emphasis on... Read More →


Tuesday May 12, 2015 3:30pm - 4:30pm
eTown 1535 Spruce Street Boulder, CO 80302

4:00pm

Made Movement
Limited Capacity seats available

Just Added: Made is an advertising agency that makes work that makes American jobs. We don’t make “Go America!” advertising, or wave the flag in place of a big idea. We make strategically disruptive, creatively brilliant work that hijacks, subverts or reinvents product categories or, better yet, creates new ones.

Only 10 slots available! Please arrive promtly at 4pm.

http://www.mademovement.com/

Come for a tour Made's unique headquarters at the west end of Pearl Street.

There are meetings happening right now where people are talking about new ideas, new products and new technology. Those meetings then conclude with the scheduling of another meeting. But how often does anything ever get made? It doesn’t take a genius to know ideas that never come to fruition aren’t worth much. That’s why we’ll never stop making things for, and with, our clients. And we’ll never stop pushing for great ideas to see the light of day. Because the only brands that succeed are the brands that actually make things.

Tuesday May 12, 2015 4:00pm - 4:30pm
Made 200 Pearl Street Boulder, CO 80302
 
Wednesday, May 13
 

1:00pm

Content Marketing and What it Can Do for You
It's been said that content is king, but as the landscape increasingly becomes just another sea of sameness, shifting our approach to build genuine connections is now more important than ever. 

As we explore the macro shift away from traditional marketing, Fabien Dodard & Sara Smith of Victors & Spoils will lead a discussion on the power of creative storytelling through content and what it can do for you. Here, we'll consider what exactly great content is, how it's effectively created and/or curated, and the ins and outs of how it can be leveraged to positively impact your position in the marketplace. 

Speakers
avatar for Fabien Dodard

Fabien Dodard

Associate Creative Director, Victors & Spoils
avatar for Sara Smith

Sara Smith

Social Insights Director, Victors & Spoils


Wednesday May 13, 2015 1:00pm - 1:45pm
Spark Boulder 1310 E College Ave #100, Boulder, CO 80302
 
Thursday, May 14
 

2:00pm

Standing Out as an Authority in the Content Marketing Age
Thomas Blue of Lead 411 will discuss the ins and outs of publishing data reports and other content for the purpose of assuming an authoritative position within an industry. Please note this venue has been updated to support the large number of signups and is now being hosted at Spark.

Speakers
avatar for Thomas Blue

Thomas Blue

CEO, Lead411
Sales, Marketing, Startups


Thursday May 14, 2015 2:00pm - 2:45pm
Spark Boulder 1310 E College Ave #100, Boulder, CO 80302

3:00pm

The Future of The News Business
Just added: Local newspapers, TV news and radio serve an important role in communities by providing journalism and investigative reporting but have been undergoing major disruption as the world goes digital. Join us as we discuss the trials and tribulations of local news and look ahead to potential futures with a panel of journalists from The Daily Camera, NPR's CPR and the Denver Post.

Host
avatar for Andrew Baron

Andrew Baron

Founder, Know Your Meme, Rocketboom

Speakers
avatar for Steve Outing

Steve Outing

Program director, adjunct instructor, Digital News Test Kitchen at CU-Boulder
Work: reinventing news. Pleasure: 2 wheels, chocolate, photography.


Thursday May 14, 2015 3:00pm - 4:00pm
Trident Coffee 940 Pearl St, Boulder, CO 80302

5:00pm

Digital Agents Happy Hour
Happy Hour at Mondo Robot. Come say hi and have a drink!

Thursday May 14, 2015 5:00pm - 6:00pm
Mondo Robot 1737 15th St, Boulder, CO 80302