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avatar for Kim Coupounas

Kim Coupounas

Global Ambassador - B Lab, Co-Chair - B Global Climate Task Force, Co-Founder - B Corp Climate Collective (Colorado, USA
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As a Global Ambassador for B Lab, Kim is advancing B Lab’s mission around the world by activating key leaders to mobilize for collective action and driving impact and systems change, including co-leading the largest mobilization of companies in history committed to Net Zero greenhouse gas emissions by 2030, 20 years ahead of Paris Agreement targets. B Lab is a non-profit that certifies B Corps, companies that voluntarily meet the most rigorous global standards of social and environmental performance, transparency, and accountability and are transforming the global economy towards a just, equitable and regenerative future. There are over 4,000 B Corps in 150 industries and 70 countries around the world. Kim serves as Co-Chair of the B Global Climate Task Force, Co-founder/leader of the B Corp Climate Collective (www.bcorpclimatecollective.org), and Co-founder of WeTheChange (www.wethechange.net). She serves as a delegate to the United Nations' Marrakech Partnership.


Prior to B Lab, Kim co-founded and served as CEO of GoLite, an outdoor products brand that was beloved by customers around the world and was one of the earliest Certified B Corps. Kim is past Chairman of the Board of the Outdoor Industry Association (OIA), the trade association representing the $887 billion+ active outdoor recreation industry in the US and Canada. She co-founded and served as founding Chairman of the Outdoor Industry Political Action Committee (OIAPAC) and helped launch and lead the OIA Sustainability Working Group, a collaboration of hundreds of companies that created the groundbreaking Higg Index. Prior to her career in the outdoor industry, she was a Principal at the strategy consulting firm The Parthenon Group (now Parthenon EY) and an investment banker at Goldman, Sachs & Co. in New York. She has served on the alumni board of Harvard Business School, Princeton Women in Leadership, Outward Bound, and numerous other boards of directors. Kim spends her free time with her family, doing martial arts and yoga, backyard organic gardening, trail running, singing, and climbing big mountains. Kim and her husband have climbed four of the Seven Summits, many Colorado 14ers, and the highest mountain or molehill in all 50 United States.