It's been said that content is king, but as the landscape increasingly becomes just another sea of sameness, shifting our approach to build genuine connections is now more important than ever.
As we explore the macro shift away from traditional marketing, Fabien Dodard & Sara Smith of Victors & Spoils will lead a discussion on the power of creative storytelling through content and what it can do for you. Here, we'll consider what exactly great content is, how it's effectively created and/or curated, and the ins and outs of how it can be leveraged to positively impact your position in the marketplace.
