You're focused on your idea, your product, your innovation. But to attract investors and build a sustainable business you also need to focus on your brand and the strategic foundation that holds everything together.
This session will provide actionable insights on how to approach developing – or evolving - a clear and comprehensive brand strategy that will produce results. Learn the keys to immediate and long-term brand impact, success, and results from a panel of successful entrepreneurs and brand strategists.
Moderated by Pete Burridge, CEO and Founder, Greenhouse Partners, Greenhouse Scholars, and The18.com
